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This page was last updated on: June 15, 2009
FEDS SLAM KEVIN AGAIN
8 Oct 2008 Editors Note: The WatchDog has gotten feedback that the book is great because it worked. One from an M.D. I respect that it worked great for him!
A federal court banned Kevin Trudeau from any infomercials where he has an interest for three years and ordered him to pay more than $5 million in profits from his ht book, "The Weight Loss Cure 'They' Don't Want You to Know About." The judge confirm confirmed an a contempt finding against Trudeau – the 2nd time he has been found in contempt of federal court in the past four years.
Judge Robert W. Gettleman of the U.S. District Court for the Northern District of Illinois stood by his 2007 conclusion that Trudeau "clearly, and intentionally," violated a 2004 stipulated court order that prohibited Trudeau from misrepresenting the content of books in his infomercials. The judge stated that "the Infomercial[s] intentionally led thousands of consumers to believe that the Weight Loss Book would describe an 'easy,' 'simple' protocol that, once 'finished' would allow the consumer to 'eat anything' he or she wants."
FTC: Marketer Kevin Trudeau Violates Court Order
Charges Him with Misrepresenting Contents of Book
The Federal Trade Commission charged Kevin Trudeau with violating a previous court order misrepresenting the contents of his new book: “The Weight Loss Cure ‘They’ Don’t Want You to Know About,”
During the Infomercials produced by Donald Barett's ITV, Trudeau claims the plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. When consumers get the book, they find it describes a difficult fat reduction plan.
During the ITV produced Infomercial TV ads, Trudeau describes the weight-loss plan that the book is about: “...it’s easy you can do it at home...”
According to the FTC, when read the book, they find it actually describes a complicated, expensive system involving daily injections, specialized cleanses and supplements, severe food restrictions, “fourth phase” of the protocol, which requires dietary restrictions that never end. The FTC says that Trudeau deceptively claimed his book established a weight-loss protocol that is “easy” to follow.
In court documents, the FTC pointed out that one required phase of the protocol requires that consumers get daily injections of a prescription drug that is not approved by the United States Food and Drug Administration for weight loss and to use it a person would have to go overseas. In addition you would have to go on a 500 calorie a day diet for up to 45 days (who wouldn’t lose weight?) The follow up portion of the diet would be a low carbo diet with restrictions.
KEVIN TRUDEAU IN HOT WATER AGAIN AND MLM HISTORY
The FTC brought this new action in the U.S. District Court for the Northern District of Illinois.
Editors Comment: It seems like Kevin Trudeau, a famous Infomercial star, is always in hot water with someone. Many of the folks that were with Nutrition For Life blame him for demise of that great company! Why? Due to his stock manipulation and selling shaky high priced leads to new MLM Distributors he recruited for Nutrition For Life. In 2004 the FTC brought him to ground for making illegal claims for MLM coral calcium (plus others). Kevin was associated with ITV on their pre-launch of their new MLM but ITV tossed him out because of the flack from his history.... Now a new saga!
Extract FTC Release: September 14, 2007
Full LDetails from the FTC Press Release
FTC History with Kevin Trudeau
1998 – False = claims for hair growth
2003 – Coral Calcium = false claims
2003 - Biotape for pain relief = false claims
2004 – Settlement of $2 million with FTC and court order = “No Infomercials” except books.
